Dew Tour

Anchored by two world-class events we augment Dew Tour with an Always On content strategy engaging fans daily with original, branded, and episodic content. Deploying a social first strategy and a truly democratized lifestream and content approach that engages current fans while attracting new ones.
The athletes are our foundation, they inspire us all to get out and ride. We will continue to push the boundaries of action sports with our athletes through innovative formats and courses.

Action sports culture is more than just sports, this is a lifestyle for our fans. Technology, fashion, art, music, film, and design is the fabric woven into our culture and Dew Tour.

We celebrate cultural icons while creation a platform to showcase a new creators pushing our culture forward.
Monthly Unique Visitors: 140K
Monthly Page Views: 230K 
Median Age: 28.6
Median HHI: $116,000
Social Media: 2.8 MM Followers
Sources: Google Analytics, July 2020;
comScore, June 2020 (3 mo. avg.)
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