Powder

EDITORIAL MISSION STATEMENT
POWDER Magazine is produced for those who embrace the sport and lifestyle of skiing. We have a momentum built on a collective love of two things: good skiing and good publishing. Both are hard to find sometimes, but certain titles—like certain ski areas or a particular pair of boots—just grow on you. This is the relationship.

POWDER has with its audience, not just a journal of the sport, but a part of the fabric of skiing and the identity of skiers.
POWDER.COM
Monthly Unique Visitors: 80K
Monthly Page Views: 158K
Median HHI: $116K
Social Media: 767K Followers
Sources: Google Analytics, July 2020;
comScore, June 2020 (3 mo. avg.)
POWDER MAGAZINE
Frequency: 4x/year
Audience: 215,000
Demographics:
Median Age: 42.2
Median HHI: $97K
Source: Acxiom - Sept. 2017
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